As effective as they are for your company’s promotion, promo products are also very widely used for internal branding. The reseach work, done by the Promotional Products Association International (PPAI), reveals us some interesting facts. One of them is that the issue of Employee Relations and Events take up approximately 8.36% of promo products total sales.
Internal Promotions covers sales incentives and has its own numbers, which conduct, that the company’s quality programs, the same as productivity ones or the ones, taken for error reduction take up about 4.33% of sales. Promotional items, like promotional mugs or so-called custom mugs are in this section too. Still, the per cents of the research fit specially those promo products, which may be for Employee Safety Education, and are about 3.05% of product sales. Finally, the PPAI survey indicates that Employee Service Awards comprise about 5.45% of general sales.
Making a long story short and taking all the numbers issued above, about 21.2% of promo products are geared towards employees. That’s why most employers recognize, that motivated employees are an asset to increasing the bottom line. That’s why, if you haven’t taken all of the advantages of promo items for this aim yet, now is the right time.