Do You Know The Value Of Your Content? When I say content is king (I can’t speak for anyone else), this is what I mean:
Unique content is more valuable than repeated content, and how you present it puts in it context for how much you can charge. Here’s my top 10 ways to use content in different ways. 1 being best, 10 being worst.
You can cut these up differently, but in general it’s a quick way to assess whether you’re doing the right thing with the content….
1 - If you’re speaking with someone 1-1 and the content you’re giving them is tailored to fit their specific questions/problems - You can charge your maximum amount.
2 - If you’re speaking to a group of people and being specific to their questions/problems, you can charge them a decent amount each, but not usually more than if it was 1-1.
3 - If you’re offering a recording of the above seminar to people who weren’t there, you charge less again because now it’s not specific information to them, but DVDs have an inherent perceived value.
4 - If you’re selling the audio or transcript - the perceived value is lower again, because it’s information not specific to the purchaser but that may be useful to them and depending on the market you may be able to charge more for the audio than the transcript.
5 - You’re selling an ebook/report/article which covers something from your own perspective and that applies to others - lower again because now the information is only specific to you and no-one else, but still might be the first time anyone has put it like that, so still valuable in that your insight might be were the value is from.
6 - You’re writing your own articles and using the fact that you’re covering a new subject, or an existing subject in a new way to establish yourself (or your website) as an authority. Valuable as they can still only get this from you.
7 - You’re getting someone else who’s an expert to write content for you based on research of market needs/interests. - Still valuable as long as the writer isn’t also printing/reselling that work to others
8 - You’re rewriting some existing content (or and putting it into articles - less valuable as it’s an existing subject, which others also have the same content for and is not you unique and full response to a market need, but may be useful for search engine fodder since it’s somewhat unique linquistically.
9 - You’re reprinting other peoples material - the least valuable type of content but may still work as search engine fodder and even outranked the original authors work if you’re more SEO savvy than they are.
10 - You’re just reprinting other peoples stuff and not doing anything to make it SEO effective or adding any value in other ways. Lowest value of all and may or may not be a complete waste of time depending on the market and if you do any promotional actitivies.